Melanie Loria

McCullough Landscape Architecture has welcomed Melanie Loria as its new Marketing and Business Development Manager. Her experience managing marketing teams and initiatives in the design and construction industries is a perfect fit to assist the award-winning landscape architecture firm. McCullough is the design force behind some of San Diego County’s most iconic natural environments, including San Diego Zoo exhibits and numerous university settings, among others.

Loria joins McCullough Landscape Architecture with several years of marketing experience in the architectural, engineering, and construction (AEC) industries. Most recently, she led the marketing department for the NewSchool of Architecture & Design as its Marketing Manager. She has also worked in various marketing and communications positions with architectural firms Gensler and Sasaki, and construction manager J. Calnan & Associates, Inc. Her experience includes business development efforts, assisting with a firm re-brand, website design and management, social media strategy and execution, collateral design, writing and designing proposals, national and international award nominations, and training junior marketing team members. She has a passion for creative design, project storytelling, and connecting with the community.

As an east coast native, Loria earned her BS in business management and marketing from University of Massachusetts Boston (UMass Boston). She also studied international marketing in Barcelona, Spain. She is active member of the Society for Marketing Professional Services.